Video Accessibility

What is it and why does it matter?

Starting June 28, 2025, commercial businesses will be required to make their digital services accessible. This includes online video. But what does that actually mean? And how can you ensure that your videos comply with these legal accessibility requirements?

At Ping Media, we take accessibility seriously. Our PingVP video platform includes all the necessary features to make videos fully accessible—by default.

ping play buttons

what is video accessibility?

Digital accessibility ensures that online content is usable by everyone, including people with visual, auditory, motor, or cognitive disabilities. For video content, this means making information understandable and navigable in multiple ways.

What are the guidelines?

Volgens de WCAG (Web Content Accessibility Guidelines) moet een toegankelijke video minimaal voorzien zijn van: 

Captions
(Subtitles)

Captions are essential for people who are deaf or hard of hearing. This includes:

Audio Description

Audio description is a spoken narration that explains what’s happening visually in the video—designed for people with visual impairments. For example:

Alternative Text
for Videos
(Alt Text)

Just like images require alternative text for accessibility, videos need alt text descriptions. These help people using screen readers understand the content without watching the video.

User-Friendly
Video Player

An accessible video player should:

Start creating accessible
videos today

Want to ensure your videos comply with the new accessibility regulations?
With PingVP, you’re automatically compliant and can expand your audience and impact.

Why is this important?

More than 100 million people in the EU have disabilities that can make accessing digital content challenging. Accessible video ensures that no one is excluded. Additionally:

It’s a legal requirement in the Netherlands

From June 2025, businesses with 10 or more employees or annual revenue above €2 million must comply with accessibility guidelines.

t increases your reach

Videos with captions are watched 12% longer on average and drive higher engagement.

SEO advantages

Search engines better understand your video content when captions and descriptions are included.

laptops met branding ping media

PingVP: Accessibility
by default

At Ping Media, we believe accessibility shouldn’t be an extra feature—it should be the standard. That’s why PingVP includes:

This means fully accessible videos that meet legal standards while delivering a better experience for all viewers—without extra effort or costs.

Send us a Ping!

Start creating accessible videos today.
Contact us today to learn how we can help!